The Influence of Corporate Social Responsibility on Brand Loyalty Among FMCG Consumers in the Kathmandu Valley

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Abstract

This research investigates the influence of corporate social responsibility (CSR) practices on brand loyalty among fast-moving consumer goods (FMCG) consumers in the Kathmandu Valley. The study explores how CSR initiatives undertaken by FMCG companies affect consumer perceptions and subsequent brand loyalty, contributing to the understanding of CSR's role in consumer decision-making in the Nepalese market context.

  • Corporate Social Responsibility
  • Brand Loyalty
  • FMCG
  • Consumer Behavior
  • Kathmandu Valley

Cite (APA 7th edition)

Adhikari, S., & Sapkota, A. (2024). The influence of corporate social responsibility on brand loyalty among FMCG consumers in the Kathmandu Valley. Journal of Business and Social Sciences Research, 9(2), 17-34. https://doi.org/10.3126/jbssr.v9i2.72407

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